We turn stories into news that matters in TODAY's media landscape.
Goodrel is a Copenhagen-based public relations firm delivering PR communications services across Scandinavia and beyond.
Founded in 2024 by Asbjørn Riis-Søndergaard, we help brands navigate today’s fast-changing media landscape through a blend of traditional PR craftsmanship and global media understanding,
combined with digital awareness and market-specific media relations.
We aim to deliver media results that inspires and have measurable impact.
We turn your stories into good news through strategic analysis, editorial understanding, and data-based digital execution.
We believe influence requires responsibility. We combine market-leading PR technologies with highest standards of quality, transparency, and ethical conduct in accordance with Global Alliance Code and IPRA - ensuring that every project is executed professionally across markets.
Founded in 2024 by Asbjørn Riis-Søndergaard, we help brands navigate today’s fast-changing media landscape through a blend of traditional PR craftsmanship and global media understanding,
combined with digital awareness and market-specific media relations.
We aim to deliver media results that inspires and have measurable impact.
We turn your stories into good news through strategic analysis, editorial understanding, and data-based digital execution.
We believe influence requires responsibility. We combine market-leading PR technologies with highest standards of quality, transparency, and ethical conduct in accordance with Global Alliance Code and IPRA - ensuring that every project is executed professionally across markets.