a Copenhagen based PR AGENCY
Goodrel helps brands shape stories around launches, collaborations and special projects - placing them across global media, digital publications and traditional editorial titles.
Our work sits at the intersection of sport, fashion and lifestyle.
We have supported selected projects for brands including F.C. København, adidas, Andel, MessyWeekend and more.
We believe most brands already have stories worth telling.
The difference lies in framing, timing and distribution.
Earned media travels differently than advertising. It carries credibility, reaches audiences more organically and continues to create value long after publication. The right angle, network and media strategy can turn a local story into an international conversation - and a feature in the right publication can become brand content overnight, shared and distributed across millions of feeds.
That is what we build.
Founded in Copenhagen in 2024 by Asbjørn Riis-Søndergaard, Goodrel works with Nordic brands looking outward - and global brands looking north.
Our work sits at the intersection of sport, fashion and lifestyle.
We have supported selected projects for brands including F.C. København, adidas, Andel, MessyWeekend and more.
We believe most brands already have stories worth telling.
The difference lies in framing, timing and distribution.
Earned media travels differently than advertising. It carries credibility, reaches audiences more organically and continues to create value long after publication. The right angle, network and media strategy can turn a local story into an international conversation - and a feature in the right publication can become brand content overnight, shared and distributed across millions of feeds.
That is what we build.
Founded in Copenhagen in 2024 by Asbjørn Riis-Søndergaard, Goodrel works with Nordic brands looking outward - and global brands looking north.