We turn stories into news that matters in the new media landscape.
Goodrel is a Copenhagen-based PR agency bridging traditional PR with global digital media - delivering credible, high-impact visibility across Scandinavia and worldwide.
Founded in 2024 by Asbjørn Riis-Søndergaard, we help brands navigate today’s fast-changing media landscape through a blend of traditional PR craftsmanship and media understanding,
combined with digital awareness and market-specific media relations.
We aim to deliver media results that inspires and have measurable impact.
We turn stories into news through strategic analysis, editorial understanding, and data-based digital execution.
Our experience spans brands such as:
F.C. Copenhagen, adidas, Netflix, Gore-Tex, Swedish Match, Evify, Celsia, Boulebar,
Logility Inc., MicroShade A/S, Ebury, and more.
We combine market-leading PR technologies with high standards of quality, transparency, and ethical conduct - ensuring that every project is executed professionally across markets.
Founded in 2024 by Asbjørn Riis-Søndergaard, we help brands navigate today’s fast-changing media landscape through a blend of traditional PR craftsmanship and media understanding,
combined with digital awareness and market-specific media relations.
We aim to deliver media results that inspires and have measurable impact.
We turn stories into news through strategic analysis, editorial understanding, and data-based digital execution.
Our experience spans brands such as:
F.C. Copenhagen, adidas, Netflix, Gore-Tex, Swedish Match, Evify, Celsia, Boulebar,
Logility Inc., MicroShade A/S, Ebury, and more.
We combine market-leading PR technologies with high standards of quality, transparency, and ethical conduct - ensuring that every project is executed professionally across markets.