Across four major campaigns - FCK Forever (July 2024), Iconic (November 2024), Copenhagen After Dark (August 2025), and Copenhagen Originals (October 2025) - F.C. Copenhagen and adidas strengthened their cultural impact by blending football with design, fashion, and social purpose.
The initiatives ranged from promoting heart-health awareness among fans and celebrating Copenhagen’s design heritage to positioning the club at the intersection of sport and fashion. Highlights included high-profile collaborations, a focus on iconic city elements, a city by night culture and a short film receiving international recognition.
Collectively, the campaigns generated significant earned media results: 64M+ reach, 88+ premium global mentions, 7M+ estimated views, and 50,000+ likes.
We helped shape and amplify each campaign narrative, ensuring the stories connected meaningfully across football, fashion, and design. Through strategic media outreach, we drove global visibility and positioned both brands as creative leaders on the international stage.
Here is the most recent initiative in the project - the short film IN THIS CITY - produced by Blonde Inc. and presented with Soundvenue.
