PR initiatives that bridge traditional media with today’s global platforms allow brands to anchor themselves in a credible, trustworthy narrative - while simultaneously opening the doors to new international audiences.
In our PR-collaboration with F.C. Copenhagen and adidas throughout the 2024–2025 campaign cycle, we intentionally adopted an international outlook, striving to secure features across leading global sports, fashion, and culture outlets.
Across four major campaigns - FCK Forever (July 2024, produced by Twenty), Iconic (November 2024), Copenhagen After Dark (August 2025) and Copenhagen Originals (October 2025) the duo was positioned as innovative sports brands rooted in heritage, culture and identity. The result: a strong presence at the forefront of relevant global media streams where fashion, sport, culture and community intersect.
The campaigns explored themes ranging from heart-health awareness among fans to celebrating Copenhagen’s design DNA and elevating the club at the crossover between sport and fashion. Highlights included high-profile creative collaborations, a refined focus on iconic Copenhagen design heritage, a energetic tribute to the city by night, and the launch of a forward-thinking short film produced by Blonde Inc. that earned international recognition.
Here is the most recent initiative in the project - the short film IN THIS CITY - produced by Blonde Inc. and presented with Soundvenue.
Photos: (c) FCK media
