The challenge
MessyWeekend set out to redefine its position with a new brand identity, creative direction, and the launch of its SS26 collection.

In a fast-moving and highly competitive fashionlandscape, the challenge was to ensure that the relaunch would cut through - establishing a sharper, more elevated brand universe while reaching new international audiences.

The approach
The new identity and creative direction, developed by Narrow Creative, introduced a more refined and fashion-forward expression of the brand.

Goodrel led the PR efforts around the relaunch, designing a strategy to turn the new identity and SS26 collection into a news worthy moment. This included coordinated international media outreach, coordination of feature interviews with MW founder and targeted engagement with fashion, lifestyle, and business media.

The PR strategy focused on:
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• Positioning the relaunch within a global fashion and design context
• Elevating the brand through a clear and cohesive press narrative featuring interviews
• Driving visibility across both leading titles and emerging platforms

The results
The relaunch generated strong visibility across Nordic and International media, positioning MessyWeekend more clearly within the global fashion landscape.

The initiative resulted in:
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• Coverage across 12 key fashion and lifestyle media
• Increased visibility in priority international markets
• Engagement across both existing and new audiences

By amplifying the new identity and SS26 launch through a strategic PR effort, MessyWeekend established a sharper and more elevated brand position moving forward.

Credits
MessyWeekend, Narrow Creative, Goodrel