Goodrel has played a central role as the primary advisor in establishing the first study program in business sustainability — People, Planet, Profit — across six business colleges in Region Midtjylland.
Since 2020, our collaboration with Tradium, alongside other institutional partners and with financial support from Region Midtjylland, has gone far beyond high-level project consultation. Our involvement has included:
- Delivering over 10 lectures on topics such as corporate sustainability, circular economy, responsible value chains, and the economic benefits of corporate responsibility.
- Facilitating numerous workshops for students and faculty.
- Coordinating a large conference at Slagteriet in Holstebro, featuring esteemed business figures from Bestseller A/S, Slow A/S, and local actors like Faerch, all deeply engaged in sustainability practices.
Goodrel contributed across multiple capacities — from project consultancy and event coordination to thought leadership through lectures and practical guidance. Our partnership with the project team has been profoundly inspiring, offering the privilege of educating the next generation while showcasing real-world examples of sustainable business practices.
We culminated our involvement by orchestrating a major workshop day for over 250 students at Tradium in Randers in January 2023, leaving a lasting impact on students and faculty alike.
Services provided: Project consultancy, event coordination, lecture delivery, workshop facilitation
