Join Our Online PR Course to Accelerate Your Skills

Accelerating Growth in Modern Communications

A while back, we were invited to create a tailored 1-on-1 training program for a newly hired junior PR consultant at an agency in Berlin. The mission: help accelerate the development and confidence in the field.

What started as a mentoring project became an 8-hour course spread over four sessions.

We covered:

- PR foundations
- Media Handling in the 21st Century
- Campaigns & Content
- Ethics & Crisis Management

Our Approach

We often get asked how we can teach PR without a formal degree in it. Fair question.

Our roots are in philosophy, sociology, and history, but we’ve spent the past 16 years working in PR — partnering with global brands and tackling topics like climate, social responsibility, and AI. Along the way, we’ve lectured, debated, and explored how communication shapes perception and ethics.

So yes, we’re self-taught in PR — but with a long education in how people think and behave.
And that perspective matters. It helps us see patterns others might miss and focus on what actually works in the real world.

Theory is useful. But we believe experience and curiosity are what turn good communicators into great ones.

We may open up a few 1-on-1 online PR & communications training slots this winter.
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Interested? Get in touch via info@goodrel.dk