Supporting Make-A-Wish Denmark

On Wednesday, 15 October, bakeries across Denmark turned flour and care into something truly special. Through the Bake-A-Wish initiative, local bakers joined forces with Make-A-Wish Danmark to help fulfill wishes for children with life-threatening illnesses.

From JUNO the bakery donating proceeds from their famous kardemommesnurrer to Oplandet in Odense contributing 20% of their day’s revenue, bakeries across the country baked with heart. At Goodrel, we contributed by donating agency hours to help bring the Bake-A-Wish initiative to the media agenda and share the story nationwide, in collaboration with the Make-A-Wish team.
‍
The initiative received broad coverage - from live transmission throughout the day by DR - Danmarks Radio "TV Avisen" and radio, to regional outlets like Fyens.dk and local newspapers like Ugeavisen Billund.

A heartfelt thank you to the Make-A-Wish Danmark and to all the amazing bakeries and supporters who made the day such a success.