SMILfonden’s Children Receives Unique Football Experience at Rigshospitalet

Last sunday the 17/5 2026 SMILfonden, 3 Danmark and F.C. København transformed part of Rigshospitalet into "3Bunen" - a real football tribune where chronically ill children could experience yesterday’s FCK match live from the hospital.

With original seats from Parken, stadium lights, artificial grass, live big-screen integration with 3 Danmark technology and the children’s own “Smil for FCK” tifo shown to more than 30,000 fans, the initiative brought Parken's atmosphere - and the feeling of belonging - directly to the kids and their families.

A great reminder that some of the strongest partnerships are the ones that create meaningful moments people will never forget.

We were happy to assist with the PR push.

The story was picked up nationally by Go' Morgen Danmark, TV2 Kosmopol, Avisen.dk, Tipsbladet and Mig&KBH among others.

Image credits: 3 Danmark