Expert in Social Media PR content

Meet one of our advisors Mathias Stiig Broby Petersen, who specialises in Social Media PR content.

What do you work with in your role, and what motivates you most in your day-to-day work?
"I mainly produce content for our clients - including for social media and web. What drives me is creating content that helps move our partners forward, with a tone and style that precisely matches their DNA."

What made you choose to work at Goodrel?
"Goodrel stands out because we are not afraid to operate at the intersection between traditional and new media formats. That approach often comes at a cost, but that’s not something I experience at Goodrel. We are able to identify the boundaries for our partners, step onto them in a tasteful way, and thereby achieve distinctive results."

What drives me is creating content that helps move our partners forward, with a tone and style that precisely matches their DNA.

How would you describe the culture and collaboration at the office?
"Working together at Goodrel is not just about sitting separately at our own computers. It’s a constant exchange of knowledge, idea generation, and innovation – often supported by inspiration both from the industry and from areas outside of communications.
That use of shared knowledge and expertise is difficult to replicate, and it’s the reason why companies and organisations choose to work with us.

And we get things done. We advise and produce content for both fast- and slow-moving communication processes, and we’re not afraid to hit the accelerator if our partners want us to."

What is one thing people might not know about you - professionally or personally?
"I was born and raised in Norway and have nine siblings. So I know how to navigate complex collaborations – even when they take place in Norwegian!"

Contact:‍

Mathias@goodrel.dk
LinkedIn